Lindsay Young

November 16, 2017
Photography

Professional Headshots: Worth a Thousand Words… and Much More

Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer take head shots and group shots […]
October 4, 2017
Brand Perception Studies - Part 2

Find out What People Really THINK – Part 2

Discovering Your Brand Through Perception Surveys If you haven’t read Part 1 of this series, please click here. Brand perception surveys should be part of your […]
September 28, 2017
Brand Perception Studies - Part 1

Find Out What People Really THINK – Part 1

Discovering Your Brand Through Perception Surveys It’s important to know where you stand with your customers and prospects in the marketplace. As an architect, engineer, or […]
September 15, 2017
If It Doesn't Challenge You, It Doesn't Change You

If It Doesn’t Challenge You, It Doesn’t Change You

Are you scared? Do you push yourself each day to do something that challenges you? You should! It doesn’t have to be very big or dramatic. […]
September 4, 2017
Making a Smart Sponsorship Investment

Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm

Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer, or contractor, you probably receive many […]
August 22, 2017
marketing consistency

The Secret to Business Success is Marketing Consistency

The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes months, sometimes years, to see the […]
August 18, 2017
Knock It Out of the Park - Interview Presentations

Knock it Out of the Park with These Client Interview Presentation Recommendations

As architects, engineers, and contractors, we interview for the “next big project” for our team to work on. We are excited to have the opportunity to […]
July 13, 2017
nu-marketing-blog--Standing-out

Stand Out – Be Different

It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded with messages from every direction. It’s […]
June 27, 2017
nu-marketing-blog--SWOT

SWOT – Build Your Business Through a Simple Exercise

Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a strategic marketing plan. This is a […]
June 7, 2017
building relationships

Building Relationships with Industry Partners

In our previous two blogs, we talked about relationships with clients, prospects, and co-workers. Those aren’t the only business relationships that are important in growing your […]
May 22, 2017
nu-marketing-blog--relationship-LN

Building Relationships Inside Your Organization

Relationships are important within your organization. Building relationships with co-workers can be and should be part of every job description within a firm. By having a […]
May 2, 2017
nu-marketing-blog-build

Building Relationships = Building Profits

Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you will need to build to be […]