The Best Time To Plant a Tree Was 30 Years Ago, and the Second Best Time To Plant a Tree Is Now
It’s a new year! Some may be excited about putting 2023 behind us, while others are still relishing in the [...]
Marketing vs. Business Development vs. Sales – What’s the Difference?
In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. [...]
Unlocking Success: How Submitting for Awards Boosts Your Business
In today's highly competitive business landscape, standing out from the crowd is essential for growth and success. One powerful way [...]
What’s A Fellow?… Not a Fella.
Last week at the National Society for Marketing Professional Services Conference, SMPS Amplify, I had the honor of being recognized [...]
Lindsay appointed Society for Marketing Professional Services (SMPS) Fellow
Lindsay was appointed Society for Marketing Professional Services (SMPS) Fellow last week. SMPS Fellows Program honors outstanding individuals who have [...]
2023 Social Media Trends Update
Social media is ever-changing and continues to evolve. It should also continue to be part of firms’ marketing strategies. Recently, [...]
Are you Utilizing ChatGPT?
I have been doing some research — both through Google and in conversations with others — about ChatGPT. Essentially, it’s [...]
Personal Branding: ASID Design Summit
I recently attended and presented at the ASID South Central Design Summit in New Orleans on Personal Branding: You are [...]
Customer Service Should Be Part of Your Client Experience
In the architecture, engineering, and construction industry, we are considered a service- based business. But do we really take this [...]
Accelerate Content Marketing Results with LinkedIn Advertising
https://www.marketerstakeflight.com/2023/01/04/accelerate-content-marketing-results-with-linkedin-advertising/ Have you ever considered paid ads to amplify or accelerate your content marketing? In this episode, I have [...]
We’re So Busy – We Don’t Need Marketing!
Busy? That’s a blessing. It is a great thing for your firm to be busy. I’ve talked to many firms [...]
Google Analytics 4 (GA4)
It’s Time! Google is retiring Google Analytics and all reporting will expire in July 2023. While that seems like a [...]