Marketing vs. Business Development vs. Sales – What’s the Difference?
In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing.... Read More
business development Posts
Are you Utilizing ChatGPT?
I have been doing some research — both through Google and in conversations with others — about ChatGPT. Essentially, it’s... Read More
Interview Presentations Don’t Have to Be Scary
My husband is a superintendent for a large commercial construction company and occasionally participates in project interviews. This may not... Read More
Networking is a Naughty Word
Networking is a naughty word in architecture, engineering, construction — most people cringe at the idea. Let’s approach networking from... Read More
Building Arkansas Featured: Young offers ACEC/A a nu perspective
If you’ve noticed you’re getting more timely and informative emails from ACEC/A, and you’ve seen more social media posts about the... Read More
Writing Your 2022 Marketing Plan for Your Architecture, Engineering, or Construction Business
2022 is right around the corner. It doesn’t seem possible, but it will be here before we know it. Have... Read More
SMPS Marketer Featured: Virtual Business Development
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks... Read More
Following Up With Past Clients
Following up with past clients is an easy way to generate work and find referrals. Pick up the phone, send... Read More
Meetings, Meetings…and More Meetings
We’ve all seen the ‘that meeting could have been an email’ meme and giggled to ourselves, understanding this feeling all... Read More
Networking Now
What does networking in 2021 actually look like? We all know 2020 looked drastically different from our ‘normal’. We all... Read More
Strategic On-Call Proposal Development
Firms should use on-call proposals as a strategic marketing and business development tool to get in front of new clients.... Read More
Accountability for Seller-Doers
It’s important for a successful seller-doer to be able to be collaborative. If you’re responsible for marketing or business development,... Read More
SMPS Marketer Featured: Successful Virtual Trade Show Ideas
Successful Virtual Trade Show Ideas In person trade shows are non-existent right now, and will be for awhile. After the... Read More
Leveraging Past Clients
In today’s business environment it can be very challenging to meet new contacts and network. While finding new leads may... Read More
5 Ways to Show Your Value
“Price is what you pay, value is what you receive.” Every day, as business owners, we must show our value.... Read More
5 Characteristics to Develop Meaningful Connections in Business
Making connections in business can be challenging, and many people aren’t sure what the right steps are to make those... Read More
5 Primary Benefits of Utilizing LinkedIn for Your Business
LinkedIn can be a very powerful tool if you know how to maximize its potential for your network and your... Read More
5 Steps to Effective Networking in the Architecture, Engineering, and Construction Industry
Networking is not selling. Networking is not selling. Networking is not selling. Have I gotten my point across? Rather, networking... Read More