marketing strategy

July 13, 2017
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Stand Out – Be Different

It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded with messages from every direction. It’s […]
June 27, 2017
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SWOT – Build Your Business Through a Simple Exercise

Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a strategic marketing plan. This is a […]
May 2, 2017
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Building Relationships = Building Profits

Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you will need to build to be […]
April 18, 2017
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Networking 201 – Advanced Networker

Now that you are all well on your way to becoming a great networker you have learned that networking is NOT about selling, now let’s talk […]
February 13, 2017
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How Much Does Marketing Cost?

I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business. As a wise and practical business […]
December 1, 2016
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Celebrate All Year Long – Company Anniversary

A company anniversary is a great way to engage your employees, brand your company, and build your business. A significant number of years in business is […]
October 17, 2016
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Marketing is a Necessity Not a Luxury

Marketing is one important key components to running a successful business. Companies cannot see growth unless they invest in their marketing efforts. Marketing helps drive additional […]
September 20, 2016
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Creating Repeat Clients with Your Technical Staff

Operations has more control over business development and marketing than they ever have before. The technical experts in your firm ARE your marketing employees, whether it’s […]
August 30, 2016

SMPS Marketer Featured: Three Marketing Plan Must-Have Characteristics

July 27, 2016
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Christmas in July

Sounds like a great idea to me. I’m not talking about celebrating Christmas in July but wouldn’t that be a great idea!  It’s that time of […]
April 8, 2016
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3 Characteristics Needed for a Marketing Plan

As a leader of your firm, you are held personally responsible for the overall success of the firm. For this vision to be carried out, many […]
March 23, 2016
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Marketing Resources (Apps, Websites, Podcasts)

Business, Marketing, & Business Development Resources for Architects, Engineers, and Contractors We are all trying to find more time in life. I’ve put together the top […]