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February 13, 2017
ROI-marketing-costs-LinkedIn-February 2017

How Much Does Marketing Cost?

I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business. As a wise and practical business […]
February 8, 2016
Henry Ford

Six Easy Steps to Bringing Work in The Door – Part 2 – Building Relationships

Building relationships are hard but well worth the effort. You must pick up the phone, send an email, send a text, message someone through LinkedIn, or […]
February 8, 2016
Part 1 – Relationship Building
Building relationships with clients and prospects can take years, but it’s well worth the investment. Building relationships with clients and prospects can take years, but it’s […]
December 28, 2015

SMPS Marketer Feature: “Effective Event Networking”

The following nu marketing article was published in the December 2015 issue of the Marketer magazine by the Society for Marketing Professional Services (SMPS). The Marketer […]
December 1, 2015
YOU DON'T BUILD A BUSINESS PEOPLE

Employee Recruiting and Retaining Regarding Marketing

Marketing isn’t just for your customers. It’s also for your employees. That sounds strange, but it is imperative to focus your marketing efforts on the employees […]
September 21, 2015
60 Day LinkedIn Challenge.jpg

60 Day LinkedIn Challenge

LinkedIn is a very powerful and underutilized tool in the architectural, engineering, and construction industry. By taking advantage of this free tool, you can grow your […]
August 21, 2015

Strategic Planning…What’s the Point?

Often times I hear about employees struggling to define or execute their professional roles effectively, on the flip side owners and principals say they can’t find […]
June 25, 2015

Recruiting and Retaining Employees is All About Engagement

The process of recruiting and retaining employees is imperative for any business, large or small. There is a correlation to human resources and marketing that many […]
May 6, 2015

Write a Compelling Elevator Speech So People Ask Questions

An elevator speech should be something engaging yet mysterious. It’s your sixty to ninety second infomercial about your company, or in some cases yourself. This might […]
March 30, 2015

This is NO Joke: Preparing for a Conference Requires a Plan

Preparing for a conference isn’t an easy task. You know you are going to be out of the office for a couple of days, so you […]
February 25, 2015

Trade Show Strategies for Architects, Engineers, and Contractors

Trade Shows Strategies You don’t just show up… set up your booth…and pass out your business cards at a trade show. Unfortunately, many companies don’t maximize […]
August 25, 2014

Strategic Marketing Plans for Architects, Engineers, and Contractors

Strategic Marketing Plans In the building industry, strategies are used for designing, engineering, and constructing projects. It should be no different for the company’s marketing and […]