Business Development With the Brand Perception Survey


Brand perception surveys capture important information about how clients, vendors, suppliers, subcontractors, industry partners, and employees see your company. It’s important to know what their perception is of your company. Their perception is reality. The steps to conducting a brand perception survey include:

  • Gather primary research from clients, employees, vendors, suppliers, and prospects about their perception of your company
  • In collaboration with nu marketing, assemble 10 to 15 targeted questions for the above group to answer
  • Conduct face-to-face and phone surveys to acquire information
  • Capture satisfied client testimonials to be used on marketing collateral
  • A full, detailed report on recommendations and suggestions for business, operations, marketing, accounting, human resources, etc. to excel your company forward

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