Trade shows and conferences are a lot of time and money, so you need to determine which trades shows and conferences give you the best return on your investment. Ask your customers and prospects what conferences they attend, because those are the ones you will want to sign up for. Once you determine what trade shows and conferences your target audiences attend, a plan must be written and properly executed. nu marketing will assemble a trade show plan for before, during, and after the show. We will also help you put together a budget for the trade show, so we can determine your return on your investment.
The most important piece in which many companies fall short, is the fall up after the show. Creating a consistent follow up plan and sticking with it will yield positive results when returning from a trade show. There are several different effective ways to follow up after a trade show, but follow up is imperative to the success of the show.