AEC Marketing Best Practices
Architecture, engineering, and construction marketing is different than product marketing. The marketing, business development, and sales cycle is much longer... Read More
Strategic Planning Posts
Strategic Marketing Plans for Architects, Engineers, and Contractors
Strategic Marketing Plans (Updated 2021) In the design and building industry, strategies are used for designing, engineering, and constructing projects.... Read More
Running a Business Is Not Easy
Running a business looks a lot like being (and staying) healthy. Neither one of these things is easy. It takes... Read More
Ignore Your Competitors
Your competitors aren’t important. Just hear me out on this. You have created a firm that is unique to you,... Read More
5 Things You Can Do With Extra Time
In today’s current business situation, there are LOTS of changes happening. Fortunately, our industry is considered essential and work is... Read More
What should I charge for consulting?
Consulting is hard regardless of the industry you are in. For architects, engineers, and contractors, it’s no different. You bring... Read More
Communication: It Makes or Breaks Your Marketing
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must... Read More
Top 3 Marketing Strategies for Architects, Engineers and Contractors
Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand... Read More
Four Steps to Building Your Marketing Strategy
In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should... Read More
Architecture, Engineering, and Construction Employee Surveys
Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale,... Read More
Effective Email Communication – Part 3 of 3 – Email Communication Tips
In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your... Read More
Effective Email Communication – Part 2 of 3 – Managing Your Inbox
In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you... Read More
Change is Hard!
Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long... Read More
Strategic Planning…What’s the Point?
Often times I hear about employees struggling to define or execute their professional roles effectively, on the flip side owners... Read More
Navigate Your Team Through Strategy
When a fleet of ships sets out across the ocean, the captain commands and manages its safe and efficient operations... Read More