Your website design is an important part of your online marketing presence and provides your clients and prospects with a first impression of your business. If your website is outdated or unappealing, your audience will immediately have a negative impression of your company. Your site should be easy to navigate so users can find the information they are looking for.
A well-designed and regularly maintained website should ultimately help you achieve multiple objectives including: showcasing your current projects, highlighting your team and company culture, recruiting talent, and enhancing visibility through Search Engine Optimization (SEO).
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We asked a lot of nu marketing in developing our web platform. It required pretty creative thinking to market toward the construction industry. Lindsay took each challenge in stride and built our site from the ground up, along with helping us to maintain it. Lindsay takes 100% responsibility for whatever task we ask of her. To us that is well worth the investment.
Most prospects and potential employees go to your website to learn more about your firm and what you are all about. They want to learn about the people and the projects. The About Us or Team page is the most visited page of any website regardless of industry, because people want to know about the people they are going to work with. That’s why it’s imperative to have information about your leadership team and photos of each person. It’s also important to talk about company culture. Keeping your website updated will help market your firm to prospects and potential employees.
With regard to showcasing projects, your website portfolio should be updated at least once a month so that prospects (and potential employees) can see what you’ve recently worked on and provided to your clients. If you are serving new geographic markets or industries, this is a great place to highlight that as well. It should go without saying, but high-quality photography is an absolute must for your website portfolio. In this day and age with cybersecurity threats becoming more common, it’s also critical to make sure your website is hosted on a secure provider with good website security. nu marketing can help you create a top-notch online presence by updating your existing website or assisting you in the development of a new website.