Content marketing is a strategy used to attract and engage your audience by creating and sharing relevant, educational and informative content. When done correctly, the approach can establish your company as an industry expert, promote brand awareness and keep your business top of mind. Content marketing helps prospects find your company online and builds you an industry expert.
Becoming a thought leader puts you in the forefront of clients and prospects minds. There are many different ways to do this. You or your technical staff member can present at client/prospect conferences or sit on various panels. Offering webinars or podcasts on your own platform is also a way to reach clients and prospects.
Think of it as “education marketing.” You aren’t selling something tangible, but rather sharing your knowledge and expertise. Tell stories about how you’ve helped your clients succeed and reach their business goals. Offering guidebooks, white papers, blogs, and other written material on your website, newsletter, or other marketing collateral is also a great way to show your experience. Getting published in client and prospect magazines, newsletters, and websites is another way to market your thought leadership.
It can be challenging to manage all these content pieces, but with some time invested it can be well worth it. There are many ways to produce content and — more importantly — repurpose content you have already created. You should publish it once, and then forget about it. As an architect, engineer, or contractor, you already have a wide range of knowledge and experience you can share with your audience. Utilize that in your content marketing through digital marketing such as website, social media, and e-newsletters. You can even convert presentations to white papers and blogs to share with prospects and clients.
The type of content you need to create across different platforms depends on your business and marketing strategy. nu marketing can help you construct your unique content marketing plan and strategy as well as create and manage your content marketing campaigns for you.
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We collaborated with nu marketing on social media content for almost 10 years. During that time, Lindsay, nu marketing, was a jewel to work with and super responsive. Her knowledge of social media was invaluable to us. It was wonderful to have someone who was full of new ideas on how to increase our following and promote our brand. She was also extremely helpful keeping the team on task and moving forward. If you are looking for someone with fresh ideas on how to market in today’s world, Lindsay is the person you need.