September 6, 2018
Communication: It Makes or Breaks Your Marketing

Communication: It Makes or Breaks Your Marketing

Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018
Maximize Your Firm’s Anniversary

How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time

Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]
August 23, 2018
Steps to Building Your Marketing Strategy

Four Steps to Building Your Marketing Strategy

In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should be no different. A marketing strategy […]
August 16, 2018
Top 3 Marketing Strategies for Architects, Engineers and Contractors

Top 3 Marketing Strategies for Architects, Engineers and Contractors

Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand your business. The saying, “You’ve got […]
July 24, 2018
Be the Industry Expert - Conference Presentations

Be the Industry Expert – Conference Presentations

Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are already actively engaged. They want to […]
July 10, 2018

Architecture, Engineering, and Construction Employee Surveys

Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale, increase engagement, and retain the best […]
June 28, 2018

Lights, Camera, Action: The Power of Video Marketing

In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and should be used in your firm’s […]
June 20, 2018

Be Award Winning

There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around, there’s another chance to showcase your […]
June 13, 2018
Effective Email Communication – Email Communication Tips

Effective Email Communication – Part 3 of 3 – Email Communication Tips

In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your inbox. Today, we’ll give some extra […]
June 7, 2018
Effective Email Communication – Managing Your Inbox

Effective Email Communication – Part 2 of 3 – Managing Your Inbox

In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you haven’t read the first blog, click […]
June 4, 2018

Effective Email Communication – Part 1 of 3

Communication is important in both our personal and professional lives. It can be challenging with the different preferred methods of communication: face-to-face, telephone, texting, not to […]
May 31, 2018

Change is Hard!

Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long time. However, change is a good […]
May 1, 2018

What’s All This Blogging About?

Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to your website. It also increases your […]
April 23, 2018

Communicating Expectations

As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront will help smooth any bumps in […]
April 10, 2018

Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)

Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can also be very overwhelming and useless. […]
March 22, 2018
project pursuit

Do I Stay Or Do I Go? The Importance of a Go / No-Go Process

Do you continually battle with your staff on whether your firm should pursue a project? Having a process on how to determine what projects your firm […]
March 22, 2018

ABC of Arkansas – Merit Shop Volume 1 | 2018 – Finding and Retaining Talent

Finding and Retaining Talent: Marketing and Employee Recruitment Go Hand in Hand (Click here for the PDF Version) Finding great employees — and even good employees, for that […]
March 10, 2018

Interview Like There is No Tomorrow

Public speaking is the number one fear of most people. You’ve heard that before. Well, project interviews are one in the same. As architects, engineers, and […]
March 9, 2018
Social Media Guidebook

Social Media Guidebooks – How To

If you haven’t read the previous blogs on this topic, please click here. Social media can be time consuming and pretty overwhelming if you aren’t a […]
March 7, 2018
B2B Social Media Platforms

Social Media Platforms

This is the second part to a three part series. Please click here to read the first blog. Last time we addressed the ever-changing social media […]
March 5, 2018
Social Media B2B strategy

The Big Picture for Social Media

Social media is a wonderful and growing marketing tool for ANY business, but it can be tough to keep up with. Real tough. It takes time […]

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