Networking vs. Network
Networking is a verb. It’s the action of making connections and building relationships. A network is a group of connections... Read More
Blog & News
Strategic Marketing & Business Blog
Networking Doesn’t Have to Suck
Lindsay Young hosted the FM Connect podcast with Tim Pile, the Western Regional Sales Manager at Metal Fab Inc.,... Read More
The Best Time To Plant a Tree Was 30 Years Ago, and the Second Best Time To Plant a Tree Is Now
It’s a new year! Some may be excited about putting 2023 behind us, while others are still relishing in the... Read More
Marketing vs. Business Development vs. Sales – What’s the Difference?
In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing.... Read More
Unlocking Success: How Submitting for Awards Boosts Your Business
In today’s highly competitive business landscape, standing out from the crowd is essential for growth and success. One powerful way... Read More
What’s A Fellow?… Not a Fella.
Last week at the National Society for Marketing Professional Services Conference, SMPS Amplify, I had the honor of being recognized... Read More
Lindsay appointed Society for Marketing Professional Services (SMPS) Fellow
Lindsay was appointed Society for Marketing Professional Services (SMPS) Fellow last week. SMPS Fellows Program honors outstanding individuals who have... Read More
2023 Social Media Trends Update
Social media is ever-changing and continues to evolve. It should also continue to be part of firms’ marketing strategies. Recently,... Read More
Are you Utilizing ChatGPT?
I have been doing some research — both through Google and in conversations with others — about ChatGPT. Essentially, it’s... Read More
Personal Branding: ASID Design Summit
I recently attended and presented at the ASID South Central Design Summit in New Orleans on Personal Branding: You are... Read More
Customer Service Should Be Part of Your Client Experience
In the architecture, engineering, and construction industry, we are considered a service- based business. But do we really take this... Read More
Accelerate Content Marketing Results with LinkedIn Advertising
Have you ever considered paid ads to amplify or accelerate your content marketing? In this episode, I have on Lindsay... Read More
We’re So Busy – We Don’t Need Marketing!
Busy? That’s a blessing. It is a great thing for your firm to be busy. I’ve talked to many firms... Read More
Google Analytics 4 (GA4)
It’s Time! Google is retiring Google Analytics and all reporting will expire in July 2023. While that seems like a... Read More
nu marketing At The SMPS Virginia Conference
I recently attended the SMPS Virginia Conference in Norfolk, VA. Bonus, I had never been to this city! What a... Read More
AEC Marketing Best Practices
Architecture, engineering, and construction marketing is different than product marketing. The marketing, business development, and sales cycle is much longer... Read More
Interview Presentations Don’t Have to Be Scary
My husband is a superintendent for a large commercial construction company and occasionally participates in project interviews. This may not... Read More
Networking is a Naughty Word
Networking is a naughty word in architecture, engineering, construction — most people cringe at the idea. Let’s approach networking from... Read More