The Strategic Marketing and Business Development Blog
April 3, 2020
5 Things You Can Do With Extra Time

5 Things You Can Do With Extra Time

In today’s current business situation, there are LOTS of changes happening. Fortunately, our industry is considered essential and work is currently continuing, at least from a […]
March 18, 2020

What should I charge for consulting?

Consulting is hard regardless of the industry you are in. For architects, engineers, and contractors, it’s no different. You bring a wealth of knowledge to the […]
February 20, 2020
Investing in Marketing and Business Development for AEC firms

The Importance of Investing in Marketing and Business Development (and Why AEC Firms Struggle to Do It)

  Marketing, business development, and sales aren’t usually the top priorities for an architectural, engineering, or construction firm. Most firms simply don’t have the expertise or […]
January 31, 2020
Progress Beats Perfection

Progress Beats Perfection

Do you get bogged down with perfection? Are you waiting for it to be perfect? Although it’s important to make things right, making it or waiting […]
January 15, 2020
Generalist vs Specialist

Generalist vs. Specialist

Being a specialist or a niche firm in the architecture, engineering, or construction industry may be YOUR differentiating factor. If you have hurt your back and […]
January 2, 2020
Leaders Need to Rest

Leaders Need to Rest

As we kick off a new year, it’s a time of reflection, but it’s also a time to look forward. I recently took a quiz about […]
December 2, 2019
Things Owners or Principals Should Do to Retain Top Talent

5 Things Owners or Principals Should Do to Retain Top Talent

Recruiting and retaining talent within the architecture, engineering, and construction industry is tough in today’s marketplace. Regardless of where you perform work, it’s a nationwide issue […]
November 2, 2019
5-Ways-to-show-your-value

5 Ways to Show Your Value

“Price is what you pay, value is what you receive.” Every day, as business owners, we must show our value. We show our value to our […]
October 15, 2019
5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

Marketing strategies aren’t typically at the top of the priority list for architects, engineers, or contractors… but they should be. A strong marketing strategy will help […]
September 20, 2019
5 Reasons to Consistently Update Your Website

5 Reasons to Consistently Update Your Website

Updating your website is a critical piece to marketing your firm. Most prospects and potential employees go to your website to learn more about your firm […]
August 29, 2019
5 Techniques to Elevate Your Personal Brand

5 Techniques to Elevate Your Personal Brand

Personal branding will help you in both your professional and personal life. You communicate your brand every time you interact with someone else. They can read […]
August 11, 2019
5 Characteristics to Develop Meaningful Connections in Business

5 Characteristics to Develop Meaningful Connections in Business

Making connections in business can be challenging, and many people aren’t sure what the right steps are to make those connections. Building relationships takes time and […]

Pin It on Pinterest