January 12, 2018
Marketing-and-Employee-Recruitment

Marketing and Employee Recruitment go Hand in Hand

Finding great employees — and even good employees, for that matter — is challenging for the architecture, engineering, and construction business. There is a talent war […]
January 11, 2018
Leadership

Choose Wisely – Leadership is a Choice

Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at your company, you can be a […]
December 19, 2017
Secondary Research

Use Secondary Research to Benefit Your Business

Marketing research plays an important role in your business’ success. I talked about primary research (perception surveys) in a previous blog here. This is the most […]
December 4, 2017
Bring Home the Bacon (1)

Bring Home The Bacon

Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers, and contractors busier than they have […]
November 27, 2017
ABC Arkansas Merit Shop Fall 2017 Cover

ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits

Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business?  Many of the companies are expecting […]
November 16, 2017
Photography

Professional Headshots: Worth a Thousand Words… and Much More

Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer take head shots and group shots […]
October 4, 2017
Brand Perception Studies - Part 2

Find out What People Really THINK – Part 2

Discovering Your Brand Through Perception Surveys If you haven’t read Part 1 of this series, please click here. Brand perception surveys should be part of your […]
September 28, 2017
Brand Perception Studies - Part 1

Find Out What People Really THINK – Part 1

Discovering Your Brand Through Perception Surveys It’s important to know where you stand with your customers and prospects in the marketplace. As an architect, engineer, or […]
September 15, 2017
If It Doesn't Challenge You, It Doesn't Change You

If It Doesn’t Challenge You, It Doesn’t Change You

Are you scared? Do you push yourself each day to do something that challenges you? You should! It doesn’t have to be very big or dramatic. […]
September 4, 2017
Making a Smart Sponsorship Investment

Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm

Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer, or contractor, you probably receive many […]
August 22, 2017
marketing consistency

The Secret to Business Success is Marketing Consistency

The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes months, sometimes years, to see the […]
August 18, 2017
Knock It Out of the Park - Interview Presentations

Knock it Out of the Park with These Client Interview Presentation Recommendations

As architects, engineers, and contractors, we interview for the “next big project” for our team to work on. We are excited to have the opportunity to […]

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