The Strategic Marketing and Business Development Blog
November 1, 2018
Marketing vs. Business Development vs. Sales – What’s the Difference?

Marketing vs. Business Development vs. Sales – What’s the Difference?

In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018
Patience pays off

Patience Pays Off

Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
October 6, 2018
Market Researching Your Competitors

Market Researching Your Competitors

Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in the marketplace. But while I think […]
September 18, 2018
Social Media Strategy - A Road Map to Success

Social Media Strategy – A Road Map to Success

Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together a strategy is no easy undertaking. […]
September 6, 2018
Communication: It Makes or Breaks Your Marketing

Communication: It Makes or Breaks Your Marketing

Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018
Maximize Your Firm’s Anniversary

How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time

Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]
August 23, 2018
Steps to Building Your Marketing Strategy

Four Steps to Building Your Marketing Strategy

In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should be no different. A marketing strategy […]
August 16, 2018
Top 3 Marketing Strategies for Architects, Engineers and Contractors

Top 3 Marketing Strategies for Architects, Engineers and Contractors

Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand your business. The saying, “You’ve got […]
July 24, 2018
Be the Industry Expert - Conference Presentations

Be the Industry Expert – Conference Presentations

Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are already actively engaged. They want to […]
July 10, 2018
Architecture_Engineering_Construction_Employee_Surveys

Architecture, Engineering, and Construction Employee Surveys

Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale, increase engagement, and retain the best […]
June 28, 2018
Powerful_Video_Marketing

Lights, Camera, Action: The Power of Video Marketing

In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and should be used in your firm’s […]
June 20, 2018
Be_Award_Winning

Be Award Winning

There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around, there’s another chance to showcase your […]
June 13, 2018
Effective Email Communication – Email Communication Tips

Effective Email Communication – Part 3 of 3 – Email Communication Tips

In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your inbox. Today, we’ll give some extra […]
June 7, 2018
Effective Email Communication – Managing Your Inbox

Effective Email Communication – Part 2 of 3 – Managing Your Inbox

In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you haven’t read the first blog, click […]
June 4, 2018

Effective Email Communication – Part 1 of 3

Communication is important in both our personal and professional lives. It can be challenging with the different preferred methods of communication: face-to-face, telephone, texting, not to […]
May 31, 2018
Change-is-Hard

Change is Hard!

Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long time. However, change is a good […]
May 1, 2018
Blogging_Content_Marketing

What’s All This Blogging About?

Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to your website. It also increases your […]
April 23, 2018
Communicating-Expectations

Communicating Expectations

As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront will help smooth any bumps in […]
April 10, 2018
Customer_Relationship_Maagement

Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)

Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can also be very overwhelming and useless. […]
March 22, 2018
project pursuit

Do I Stay Or Do I Go? The Importance of a Go / No-Go Process

Do you continually battle with your staff on whether your firm should pursue a project? Having a process on how to determine what projects your firm […]
March 22, 2018
ABC-Arkansas-Merit-Shop-March-2018-Cover

ABC of Arkansas – Merit Shop Volume 1 | 2018 – Finding and Retaining Talent

Finding and Retaining Talent: Marketing and Employee Recruitment Go Hand in Hand (Click here for the PDF Version) Finding great employees — and even good employees, for that […]

Pin It on Pinterest