The Strategic Marketing and Business Development Blog
March 14, 2019

Recruiting and Retaining Great Talent in the AEC Industry – The 5 Characteristics Your Firm Must Have!

Recently, I was challenged and inspired to write an article about recruiting and retention with regard to company culture. An industry colleague had written about how […]
March 5, 2019

nu marketing 5 year anniversary celebration – wichita, ks

On a snowy February day in Kansas, nu marketing celebrated its 5-year anniversary. You’d think a marketing firm might think twice before selecting a February date […]
February 19, 2019
Get Published – Be Perceived as the Industry Expert

5 Steps to Getting Published

The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our […]
February 2, 2019
nu marketing, aec company anniversary, architecture, engineering, construction

5 Reasons I Started nu marketing

Nu marketing was the brainchild among myself and a few close colleagues who supported me in my early career — and still do to this day. […]
January 10, 2019

What the Client “Really” Wants to Know – 5 Steps to Writing a GREAT Proposal

Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average, a proposal gets seen for 18 […]
December 17, 2018
Get Involved and Get Results

Get Involved and Get Results

Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you can develop and foster relationships with […]
December 1, 2018
Collaboration Among Architects, Engineers, and Contractors

Collaboration Among Architects, Engineers, and Contractors

It’s important to have a good team when designing and building a project for a client. Having the right team is instrumental to the success of […]
November 1, 2018
Marketing vs. Business Development vs. Sales – What’s the Difference?

Marketing vs. Business Development vs. Sales – What’s the Difference?

In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018
Patience pays off

Patience Pays Off

Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
October 6, 2018
Market Researching Your Competitors

Market Researching Your Competitors

Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in the marketplace. But while I think […]
September 18, 2018
Social Media Strategy - A Road Map to Success

Social Media Strategy – A Road Map to Success

Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together a strategy is no easy undertaking. […]
September 6, 2018
Communication: It Makes or Breaks Your Marketing

Communication: It Makes or Breaks Your Marketing

Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018
Maximize Your Firm’s Anniversary

How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time

Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]
August 23, 2018
Steps to Building Your Marketing Strategy

Four Steps to Building Your Marketing Strategy

In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should be no different. A marketing strategy […]
August 16, 2018
Top 3 Marketing Strategies for Architects, Engineers and Contractors

Top 3 Marketing Strategies for Architects, Engineers and Contractors

Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand your business. The saying, “You’ve got […]
July 24, 2018
Be the Industry Expert - Conference Presentations

Be the Industry Expert – Conference Presentations

Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are already actively engaged. They want to […]
July 10, 2018
Architecture_Engineering_Construction_Employee_Surveys

Architecture, Engineering, and Construction Employee Surveys

Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale, increase engagement, and retain the best […]
June 28, 2018
Powerful_Video_Marketing

Lights, Camera, Action: The Power of Video Marketing

In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and should be used in your firm’s […]
June 20, 2018
Be_Award_Winning

Be Award Winning

There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around, there’s another chance to showcase your […]
June 13, 2018
Effective Email Communication – Email Communication Tips

Effective Email Communication – Part 3 of 3 – Email Communication Tips

In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your inbox. Today, we’ll give some extra […]
June 7, 2018
Effective Email Communication – Managing Your Inbox

Effective Email Communication – Part 2 of 3 – Managing Your Inbox

In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you haven’t read the first blog, click […]

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