May 1, 2018

What’s All This Blogging About?

Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to your website. It also increases your […]
April 23, 2018

Communicating Expectations

As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront will help smooth any bumps in […]
April 10, 2018

Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)

Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can also be very overwhelming and useless. […]
March 22, 2018
project pursuit

Do I Stay Or Do I Go? The Importance of a Go / No-Go Process

Do you continually battle with your staff on whether your firm should pursue a project? Having a process on how to determine what projects your firm […]
March 22, 2018

ABC of Arkansas – Merit Shop Volume 1 | 2018 – Finding and Retaining Talent

Finding and Retaining Talent: Marketing and Employee Recruitment Go Hand in Hand (Click here for the PDF Version) Finding great employees — and even good employees, for that […]
March 10, 2018

Interview Like There is No Tomorrow

Public speaking is the number one fear of most people. You’ve heard that before. Well, project interviews are one in the same. As architects, engineers, and […]
March 9, 2018
Social Media Guidebook

Social Media Guidebooks – How To

If you haven’t read the previous blogs on this topic, please click here. Social media can be time consuming and pretty overwhelming if you aren’t a […]
March 7, 2018
B2B Social Media Platforms

Social Media Platforms

This is the second part to a three part series. Please click here to read the first blog. Last time we addressed the ever-changing social media […]
March 5, 2018
Social Media B2B strategy

The Big Picture for Social Media

Social media is a wonderful and growing marketing tool for ANY business, but it can be tough to keep up with. Real tough. It takes time […]
February 12, 2018
Death of the Cold Call

The Death of the Cold Call

Cold calls are probably the worst thing about sales. As architects, engineers, and construction professionals, the sales experts tell us the more cold calls you make, […]
January 25, 2018
Education Marketing

Be a Resource – Education Marketing

As an architect, engineer, or construction professional, you have the responsibility to educate your clients and prospects. It’s part of the marketing and sales process. Clients […]
January 12, 2018

Marketing and Employee Recruitment go Hand in Hand

Finding great employees — and even good employees, for that matter — is challenging for the architecture, engineering, and construction business. There is a talent war […]

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