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Blog
March 14, 2019
Recently, I was challenged and inspired to write an article about recruiting and retention with regard to company culture. An industry colleague had written about how […]
March 5, 2019
On a snowy February day in Kansas, nu marketing celebrated its 5-year anniversary. You’d think a marketing firm might think twice before selecting a February date […]
February 19, 2019
The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our […]
February 2, 2019
Nu marketing was the brainchild among myself and a few close colleagues who supported me in my early career — and still do to this day. […]
January 10, 2019
Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average, a proposal gets seen for 18 […]
December 17, 2018
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you can develop and foster relationships with […]
December 1, 2018
It’s important to have a good team when designing and building a project for a client. Having the right team is instrumental to the success of […]
November 1, 2018
In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018
Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
October 6, 2018
Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in the marketplace. But while I think […]
September 18, 2018
Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together a strategy is no easy undertaking. […]
September 6, 2018
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018
Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]
August 23, 2018
In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should be no different. A marketing strategy […]
August 16, 2018
Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand your business. The saying, “You’ve got […]
July 24, 2018
Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are already actively engaged. They want to […]
July 10, 2018
Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale, increase engagement, and retain the best […]
June 28, 2018
In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and should be used in your firm’s […]
June 20, 2018
There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around, there’s another chance to showcase your […]
June 13, 2018
In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your inbox. Today, we’ll give some extra […]
June 7, 2018
In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you haven’t read the first blog, click […]