The Strategic Marketing and Business Development Blog
April 10, 2019
Effective Networking steps for Architecture, engineering and construction industries.

5 Steps to Effective Networking in the Architecture, Engineering, and Construction Industry

Networking is not selling. Networking is not selling. Networking is not selling. Have I gotten my point across? Rather, networking is about building relationships and trust. […]
March 29, 2019
employee recruiting and retention

Recruiting and Retaining Great Talent in the AEC Industry – The 5 Characteristics Your Firm Must Have!

Recently, I was challenged and inspired to write an article about recruiting and retention with regard to company culture. An industry colleague had written about how […]
February 28, 2019

nu marketing 5 year anniversary celebration – Wichita, Kansas

On a snowy February day in Kansas, nu marketing celebrated its 5-year anniversary. You’d think a marketing firm might think twice before selecting a February date […]
February 20, 2019
5 year company anniversary

5 Reasons I Started nu marketing

Nu marketing was the brainchild among myself and a few close colleagues who supported me in my early career — and still do to this day. […]
January 23, 2019

Get Published – Be Perceived as the Industry Expert

The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our […]
January 10, 2019

What the Client “Really” Wants to Know – The Art of Writing a GREAT Proposal

Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average, a proposal gets seen for 18 […]
December 17, 2018
Get Involved

Get Involved and Get Results

Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you can develop and foster relationships with […]
December 1, 2018

Collaboration Among Architects, Engineers, and Contractors

It’s important to have a good team when designing and building a project for a client. Having the right team is instrumental to the success of […]
November 20, 2018

Article Publications

In the architecture, engineering, and construction world, being the industry expert helps improve your marketing and your brand perception. This doesn’t happen overnight; in fact, it […]
November 1, 2018
Marketing vs Business Development vs Sales

Marketing vs. Business Development vs. Sales – What’s the Difference?

In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018

Patience Pays Off

Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
October 6, 2018

Market Researching Your Competitors

Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in the marketplace. But while I think […]

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