Recruiting and Retaining Great Talent in the AEC Industry – The 5 Characteristics Your Firm Must Have!
Recently, I was challenged and inspired to write an article about recruiting and retention with regard to company culture. An... Read More
Blog & News
Strategic Marketing & Business Blog
nu marketing 5 year anniversary celebration – Wichita, Kansas
On a snowy February day in Kansas, nu marketing celebrated its 5-year anniversary. You’d think a marketing firm might think... Read More
5 Reasons I Started nu marketing
Nu marketing was the brainchild among myself and a few close colleagues who supported me in my early career —... Read More
Get Published – Be Perceived as the Industry Expert
The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate... Read More
What the Client “Really” Wants to Know – The Art of Writing a GREAT Proposal
Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average,... Read More
Get Involved and Get Results
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you... Read More
Collaboration Among Architects, Engineers, and Contractors
It’s important to have a good team when designing and building a project for a client. Having the right team... Read More
Article Publications
In the architecture, engineering, and construction world, being the industry expert helps improve your marketing and your brand perception. This... Read More
Patience Pays Off
Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it... Read More
Market Researching Your Competitors
Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in... Read More
Social Media Strategy – A Road Map to Success
Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together... Read More
Social Media Strategy – A Road Map to Success
Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together... Read More
Communication: It Makes or Breaks Your Marketing
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must... Read More
How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time
Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business... Read More
Top 3 Marketing Strategies for Architects, Engineers and Contractors
Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand... Read More
Four Steps to Building Your Marketing Strategy
In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should... Read More
Get Involved and Get Results
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you... Read More
Be the Industry Expert – Conference Presentations
Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are... Read More