Change is Hard!
Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long... Read More
Blog & News
Strategic Marketing & Business Blog
What’s All This Blogging About?
Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to... Read More
Communicating Expectations
As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront... Read More
Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)
Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can... Read More
Do I Stay Or Do I Go? The Importance of a Go / No-Go Process
Do you continually battle with your staff on whether your firm should pursue a project? Having a process on how... Read More
ABC of Arkansas – Merit Shop Volume 1 | 2018 – Finding and Retaining Talent
Finding and Retaining Talent: Marketing and Employee Recruitment Go Hand in Hand (Click here for the PDF Version) Finding great employees —... Read More
Interview Like There is No Tomorrow
Public speaking is the number one fear of most people. You’ve heard that before. Well, project interviews are one in... Read More
Social Media Guidebooks – How To
If you haven’t read the previous blogs on this topic, please click here. Social media can be time consuming and... Read More
Social Media Platforms
This is the second part to a three part series. Please click here to read the first blog. Last time... Read More
The Big Picture for Social Media
Social media is a wonderful and growing marketing tool for ANY business, but it can be tough to keep up... Read More
The Death of the Cold Call
Cold calls are probably the worst thing about sales. As architects, engineers, and construction professionals, the sales experts tell us... Read More
Be a Resource – Education Marketing
As an architect, engineer, or construction professional, you have the responsibility to educate your clients and prospects. It’s part of... Read More
Marketing and Employee Recruitment go Hand in Hand
Finding great employees — and even good employees, for that matter — is challenging for the architecture, engineering, and construction... Read More
Choose Wisely – Leadership is a Choice
Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at... Read More
Use Secondary Research to Benefit Your Business
Marketing research plays an important role in your business’ success. I talked about primary research (perception surveys) in a previous... Read More
Bring Home The Bacon
Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers,... Read More
ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits
Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business? ... Read More
Professional Headshots: Worth a Thousand Words… and Much More
Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer... Read More