Marketing and Employee Recruitment go Hand in Hand
Finding great employees — and even good employees, for that matter — is challenging for the architecture, engineering, and construction... Read More
Blog & News
Strategic Marketing & Business Blog
Choose Wisely – Leadership is a Choice
Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at... Read More
Use Secondary Research to Benefit Your Business
Marketing research plays an important role in your business’ success. I talked about primary research (perception surveys) in a previous... Read More
Bring Home The Bacon
Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers,... Read More
ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits
Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business? ... Read More
Professional Headshots: Worth a Thousand Words… and Much More
Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer... Read More
Find out What People Really THINK – Part 2
Discovering Your Brand Through Perception Surveys If you haven’t read Part 1 of this series, please click here. Brand perception... Read More
Find Out What People Really THINK – Part 1
Discovering Your Brand Through Perception Surveys It’s important to know where you stand with your customers and prospects in the... Read More
If It Doesn’t Challenge You, It Doesn’t Change You
Are you scared? Do you push yourself each day to do something that challenges you? You should! It doesn’t have... Read More
Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm
Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer,... Read More
The Secret to Business Success is Marketing Consistency
The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes... Read More
Knock it Out of the Park with These Client Interview Presentation Recommendations
As architects, engineers, and contractors, we interview for the “next big project” for our team to work on. We are... Read More
Stand Out – Be Different
It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded... Read More
SWOT – Build Your Business Through a Simple Exercise
Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a... Read More
Building Relationships with Industry Partners
In our previous two blogs, we talked about relationships with clients, prospects, and co-workers. Those aren’t the only business relationships... Read More
Building Relationships Inside Your Organization
Relationships are important within your organization. Building relationships with co-workers can be and should be part of every job description... Read More
Building Relationships = Building Profits
Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you... Read More
Networking 201 – Advanced Networker
Now that you are all well on your way to becoming a great networker you have learned that networking is... Read More