Networking 101: Back to the Basics
Networking is not about selling. Instead, networking is about building relationships and trust. It’s easy to get caught in the... Read More
Blog & News
Strategic Marketing & Business Blog
How Much Does Marketing Cost?
I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business.... Read More
Stay Focused In Your Day
Today’s mantra is to, Keep Your Eye on the Prize. Stay Focused! Focusing is tough and proves to be challenging... Read More
Celebrate All Year Long – Company Anniversary
A company anniversary is a great way to engage your employees, brand your company, and build your business. A significant... Read More
Marketing is a Necessity Not a Luxury
Marketing is one important key components to running a successful business. Companies cannot see growth unless they invest in their... Read More
Creating Repeat Clients with Your Technical Staff
Operations has more control over business development and marketing than they ever have before. The technical experts in your firm... Read More
SMPS Marketer Featured: Three Marketing Plan Must-Have Characteristics
Photography is an Important Part of Your Marketing
Photography is an important part of your marketing. You are designing and building beautiful offices, hospitals, schools, and retail spaces.... Read More
Christmas in July
Sounds like a great idea to me. I’m not talking about celebrating Christmas in July but wouldn’t that be a... Read More
3 Characteristics Needed for a Marketing Plan
As a leader of your firm, you are held personally responsible for the overall success of the firm. For this... Read More
Marketing Resources (Apps, Websites, Podcasts)
Business, Marketing, & Business Development Resources for Architects, Engineers, and Contractors We are all trying to find more time in... Read More
Communicating Between Projects – Part 4 – Relationship Building
This is a 4-part series, so click here to start with 1. Do you wonder how to add value to... Read More
Existing and Past Clients – Part 3 – Building Relationships
This is a 4-part series. Click here to read Part 1. Building relationships are hard but well worth the effort.... Read More
Six Easy Steps to Bringing Work in The Door – Part 2 – Building Relationships
Building relationships are hard but well worth the effort. You must pick up the phone, send an email, send a... Read More
Part 1 – Relationship Building
Building relationships with clients and prospects can take years, but it’s well worth the investment. Building relationships with clients and... Read More
SMPS Marketer Feature: “Effective Event Networking”
The following nu marketing article was published in the December 2015 issue of the Marketer magazine by the Society for... Read More
Employee Recruiting and Retaining Regarding Marketing
Marketing isn’t just for your customers. It’s also for your employees. That sounds strange, but it is imperative to focus... Read More
Architecture, Engineer, and Contractor Marketing Budgets
It’s that time of the year to start putting your 2016 marketing budget and plan together. (More on the marketing... Read More