Satisfied Clients

ZFI Engineering

Challenge

ZFI Engineering’s marketing needs hadn’t been addressed for several years. To better showcase the company’s capabilities, the new ownership team wanted updated marketing collateral including a new website. Without a defined path to achieve their goals, ZFI Engineering called on nu marketing to assist with their strategic marketing efforts.

Solution

To start, nu marketing completed a strategic marketing audit alongside client perception surveys. An overall strategic marketing meeting was conducted to determine their business needs. At the conclusion of the meeting, the team came away with a solid plan that will be implemented over the course of the next several years. Their outdated website has been replaced to include a new look and additional content to better explain their services, showcase their award-winning projects, and introduce their team.

nu marketing provides full-service marketing services for ZFI Engineering handling all of their marketing, from marketing collateral to social media to website updates to career fair shows.

Decker Electric

Challenge

Decker Electric had significant growth potential and opportunities but lacked an in-house team to handle their marketing needs and make them a priority. The company wanted to extend their market reach but weren’t ready to hire a full-time employee to handle their marketing needs. Decker Electric’s ownership group reached out to nu marketing to help bridge the gap.

Solution

nu marketing started with a strategic marketing plan and client perception surveys to build a marketing solution capable of taking their business to the next level. Acting as an addition to the business, nu marketing worked alongside the leadership team to update their website, enhance their social media presence, elevate their trade show plan, and update all marketing collateral. Digital advertising was used for trade shows to increase brand awareness and drive traffic.

Decker Electric and nu marketing partnered together for three years. The success of their partnership during that time was evident in the company’s outstanding growth that eventually allowed Decker Electric to hire a full-time internal marketing manager.

Testimonial

“We originally hired Lindsay to conduct a brand perception survey for us and to assist with a few projects. We were so impressed with the value she added that we turned over all of our marketing needs to her. During the three years we were her client, she helped us re-design our website, create our social media strategy, produce marketing presentation materials and create an internal newsletter for our team. The quality of her work and her responsiveness was top notch. She was a key part of our company’s growth during that time. I would highly recommend Lindsay to anyone in need of an outsourced marketing firm.”

Ben Wilson, Decker Electric

LDKerns

Challenge

LDKerns Contractors wanted to gather feedback from clients and architects from past projects to better understand their customers’ opinions and experiences. The company knew the information would be valuable to their growth and improved operations but did not know how to conduct the process and collect the information. LDKerns Contractors reached out to nu marketing to complete third party client perception surveys and gather letters of recommendations from those individuals interviewed.

Solution

Conducting surveys is a great method for measuring customer perception. nu marketing has completed client perception surveys several times for LDKerns Contractors to help them understand how their firm is perceived and identify areas for improvement. The feedback from the surveys has helped the company improve operations and client relations as well as guide the company’s marketing efforts into a more aligned strategy. The process also allowed for many letters of recommendation to be assembled for the company to use on their marketing collateral.

Client perception surveys were conducted three years apart with several clients and architects interviewed both times. These individuals noted in the second round of interviews the visible improvements that LDKerns Contractors implemented based on the feedback from the first round of interviews. Clients appreciated the time and investment of LDKerns to hire nu marketing by calling and interviewing them to gather their comments.

Testimonial

“Working with LDKerns Contractors, nu marketing has shown to be an invaluable asset, bringing a blend of true professionalism and a personal touch that really makes them stand out in the field. Nu marketing’s approach to conducting client surveys has not only provided us with insightful data but has also reinforced our connections with clients. Unlike the standard practice of using impersonal online surveys, nu marketing makes the effort to call our clients directly. We are confident in their abilities and dedication to excellence strongly endorse nu marketing.”

JayCee Kerns, LDKerns Contractors

  • I have known Lindsay several years and have been impressed with the work she has performed for our firm. Lindsay has been critical in helping us develop our strategic marketing and has a keen eye for big picture positioning. She has worked with us to define our plan and marketing budget. Based on her guidance and input, she has helped us create a 3 to 5 year market position strategy that will serve our firm well.
    —Steven Martens, The Martens Companies
Dean Norris Logo

Challenge

Dean E. Norris is a mechanical contractor that was struggling with marketing consistency – from messaging to design, and everything in between. They did not have a full-time employee that had the expertise or time to address these challenges. The company needed to partner with an industry specialist to address their marketing needs.

Solution

Dean E. Norris partnered with nu marketing to address all aspects of their marketing needs from strategy through execution. nu marketing provides Dean E. Norris with comprehensive strategic marketing services to ensure the company’s identity is consistent across channels and has been instrumental to the firm’s growth. nu marketing is an integral part of the Dean E. Norris team, not only involved in the marketing strategy but also the company’s strategic business plan.

Testimonial

“We have been using nu marketing for 10 years now and have been extremely happy with the marketing services Lindsay and her team do for us. She is a fun, bubbly personality that brings a great perspective to the AEC industry. They are willing and able to get things finished quickly even when I call them at the last minute. I would highly recommend nu marketing for marketing. They bring very fresh and innovative ideas to the table and they are very fun to work with!”

Erick Wheeler, Dean E. Norris, Inc.

Navitas

Challenge

Navitas, an energy services company, was struggling to establish a strong online presence. They were inconsistent with regularly sharing valuable content and had difficulty with new content creation. Consistent social media posting requires planning, content creation, scheduling and engagement and this was a challenge for the firm primarily due to a lack of time.

Solution

To address these challenges, Navitas hired nu marketing to help manage their social media platforms (Facebook, YouTube, Twitter, and LinkedIn). To make it easier for social media marketing to be a priority, nu marketing uses a content calendar to plan and schedule their posts in advance. Blogs and white papers are also incorporated into the content strategy to enhance online presence both on social media and their website. Paid advertising through Facebook, Twitter, and LinkedIn is also being used to reach their target audience. Utilizing some social media best practices, nu marketing saves Navitas time and keeps their content consistent. With nu marketing’s help, Navitas has seen an increase in activity and engagement on their social media platforms and the consistency has kept their brand in front of their prospects and clients.

Testimonial

“Hiring nu marketing to assist Navitas with our social media efforts was a great decision. Chief Difference maker, Lindsay Young, has extensive background in the AEC Industry, so she just gets us and in turn has been able to meet our needs increasing our social media presence. We appreciate her efforts and personality she brings to our team.”

Koby Kampschroeder, Navitas

Ice

Challenge

Integrated Consulting Engineers knew they were missing out on the potential of social media. Firm personnel did not have the time needed to dedicate their efforts to social media or the knowledge to tell the company’s story through meaningful content with consistency. The owners knew they needed to find someone who was not only experienced and knowledgeable in social media but also the industry.

Solution

Integrated Consulting Engineers turned to nu marketing to fully manage their social media platforms (Facebook, LinkedIn, and Twitter). nu marketing managed all monthly content planning and creation, custom graphics, and publishing on social channels. Social media campaigns were assembled to recruit employees, showcase past projects, and promote their client base. With nu marketing’s help, Integrated Consulting Engineers saw an increase in page engagements and followers across all platforms. After a successful three year partnership, nu marketing trained an in-house team on how to curate content and post on their social media accounts.

Testimonial

“nu marketing demonstrated exceptional proficiency in managing our social media platforms. Their team consistently monitored brand mentions, engaged with our audience, and responded promptly to inquiries and feedback. nu marketing has been an invaluable partner in enhancing our brand perception and social media presence. I wholeheartedly recommend nu marketing to any organization seeking top-tier marketing services.”

Drew Rose, Integrated Consulting Engineers