60 Day LinkedIn Challenge
LinkedIn is a very powerful and underutilized tool in the architectural, engineering, and construction industry. By taking advantage of this... Read More
Blog & News
Strategic Marketing & Business Blog
Strategic Planning…What’s the Point?
Often times I hear about employees struggling to define or execute their professional roles effectively, on the flip side owners... Read More
Recruiting and Retaining Employees is All About Engagement
The process of recruiting and retaining employees is imperative for any business, large or small. There is a correlation to... Read More
Write a Compelling Elevator Speech So People Ask Questions
An elevator speech should be something engaging yet mysterious. It’s your sixty to ninety second infomercial about your company, or... Read More
This is NO Joke: Preparing for a Conference Requires a Plan
Preparing for a conference isn’t an easy task. You know you are going to be out of the office for... Read More
Trade Show Strategies for Architects, Engineers, and Contractors
Trade Shows Strategies You don’t just show up… set up your booth…and pass out your business cards at a trade... Read More
Client Surveys and Testimonials for AEC and Manufacturers
As an architect, engineer, contractor, or manufacturer, you must continually ask your clients for feedback. They have purchased your services... Read More
Utilizing Client Engagement Wisely
Client recruiting and retaining are important for every business, and taking the right steps will ensure you have continued business... Read More
Good Photography is an Extension of Your Brand
Whether you believe it or not, people make an opinion about your company in about three seconds and many times... Read More
Tips to Networking Like a Rock Star
Don’t you want to learn and grow by helping others get to the top? Business networking is all about giving... Read More
Branding Your Service Business – It’s So Much More Than a Logo
Branding is so much more than a logo or business card. It’s a reflection of everything you do as a... Read More
Are you Communicating and Building Trust with Your Team?
Communication is important in any organization but what exactly is communication. As defined by Merriam-Webster’s online dictionary, communication is the... Read More
Is Your Company “Showcasing” its Services on the new Linked In Showcase Pages?
Linked In Company Pages have recently changed to provide a more targeted approach. The Linked In Company Page now has... Read More
Navigate Your Team Through Strategy
When a fleet of ships sets out across the ocean, the captain commands and manages its safe and efficient operations... Read More
First Day in Business
40 Under 40 honoree Lindsay Young starts marketing consulting company Thanks to John Stearns at the Wichita Business Journal for... Read More
Starting a New Journey
Today is an exciting day. One door closes while another opens. This is a leap of faith but a dream... Read More