Photography is an Important Part of Your Marketing
Photography is an important part of your marketing. You are designing and building beautiful offices, hospitals, schools, and retail spaces.... Read More
Blog & News
Strategic Marketing & Business Blog
Christmas in July
Sounds like a great idea to me. I’m not talking about celebrating Christmas in July but wouldn’t that be a... Read More
3 Characteristics Needed for a Marketing Plan
As a leader of your firm, you are held personally responsible for the overall success of the firm. For this... Read More
Marketing Resources (Apps, Websites, Podcasts)
Business, Marketing, & Business Development Resources for Architects, Engineers, and Contractors We are all trying to find more time in... Read More
Communicating Between Projects – Part 4 – Relationship Building
This is a 4-part series, so click here to start with 1. Do you wonder how to add value to... Read More
Existing and Past Clients – Part 3 – Building Relationships
This is a 4-part series. Click here to read Part 1. Building relationships are hard but well worth the effort.... Read More
Six Easy Steps to Bringing Work in The Door – Part 2 – Building Relationships
Building relationships are hard but well worth the effort. You must pick up the phone, send an email, send a... Read More
Part 1 – Relationship Building
Building relationships with clients and prospects can take years, but it’s well worth the investment. Building relationships with clients and... Read More
SMPS Marketer Feature: “Effective Event Networking”
The following nu marketing article was published in the December 2015 issue of the Marketer magazine by the Society for... Read More
Employee Recruiting and Retaining Regarding Marketing
Marketing isn’t just for your customers. It’s also for your employees. That sounds strange, but it is imperative to focus... Read More
Architecture, Engineer, and Contractor Marketing Budgets
It’s that time of the year to start putting your 2016 marketing budget and plan together. (More on the marketing... Read More
60 Day LinkedIn Challenge
LinkedIn is a very powerful and underutilized tool in the architectural, engineering, and construction industry. By taking advantage of this... Read More
Strategic Planning…What’s the Point?
Often times I hear about employees struggling to define or execute their professional roles effectively, on the flip side owners... Read More
Recruiting and Retaining Employees is All About Engagement
The process of recruiting and retaining employees is imperative for any business, large or small. There is a correlation to... Read More
Write a Compelling Elevator Speech So People Ask Questions
An elevator speech should be something engaging yet mysterious. It’s your sixty to ninety second infomercial about your company, or... Read More
This is NO Joke: Preparing for a Conference Requires a Plan
Preparing for a conference isn’t an easy task. You know you are going to be out of the office for... Read More
Trade Show Strategies for Architects, Engineers, and Contractors
Trade Shows Strategies You don’t just show up… set up your booth…and pass out your business cards at a trade... Read More
Client Surveys and Testimonials for Architects, Engineers, and Contractors
As an architect, engineer, or contractor, you must continually ask your clients for feedback. They have purchased your professional services... Read More