The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our industry, and a great way to do that is through effectively written articles. These articles should be published in client and prospect industry publications and blogs, which is an effective marketing strategy. You aren’t selling anything, but you are receiving some fantastic public relations. It’s getting your firm’s name in front of clients and prospects!.
Getting published can be challenging depending on what publication you are trying to write for. But there are some steps to take to help make it easier:
Getting published on a blog requires many of the same steps as above and is also an effective marketing strategy. Many times the publications will have a blog series which is posted in between each publication.
The topics you write about need to connect with your clients and prospects. If you aren’t sure what interests them, then you need to ask them. There are many things your target audience would like to be educated and informed about due to the technical nature of the architecture, engineering, and construction industry. Make sure you are educating your audience and not selling to your audience. Provide valuable information that can help them in their job and that pertains to the design and construction industry.
Getting your firm’s name and knowledge in front of your clients and prospects allows you to be perceived as an industry expert. When you consistently submit articles and blogs through these associations and websites, you will see the fruits of your labor. Posting blogs also increases your firm’s SEO (Search Engine Optimization) which allows your prospects to more easily find you online. It also attracts your ideal client to your website and social media platforms. You already have a wealth of knowledge and experience, so share that wisdom to help increase your brand and acquire clients.