marketing strategy

January 11, 2018
Leadership

Choose Wisely – Leadership is a Choice

Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at your company, you can be a […]
December 4, 2017
Bring Home the Bacon (1)

Bring Home The Bacon

Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers, and contractors busier than they have […]
November 27, 2017
ABC Arkansas Merit Shop Fall 2017 Cover

ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits

Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business?  Many of the companies are expecting […]
November 16, 2017
Photography

Professional Headshots: Worth a Thousand Words… and Much More

Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer take head shots and group shots […]
September 4, 2017
Making a Smart Sponsorship Investment

Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm

Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer, or contractor, you probably receive many […]
August 22, 2017
marketing consistency

The Secret to Business Success is Marketing Consistency

The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes months, sometimes years, to see the […]
July 13, 2017
nu-marketing-blog--Standing-out

Stand Out – Be Different

It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded with messages from every direction. It’s […]
June 27, 2017
nu-marketing-blog--SWOT

SWOT – Build Your Business Through a Simple Exercise

Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a strategic marketing plan. This is a […]
May 2, 2017
nu-marketing-blog-build

Building Relationships = Building Profits

Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you will need to build to be […]
April 18, 2017
nu-marketing-blog--networking

Networking 201 – Advanced Networker

Now that you are all well on your way to becoming a great networker you have learned that networking is NOT about selling, now let’s talk […]
February 13, 2017
ROI-marketing-costs-LinkedIn-February 2017

How Much Does Marketing Cost?

I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business. As a wise and practical business […]
December 1, 2016
nu-company-anniversary-blog

Celebrate All Year Long – Company Anniversary

A company anniversary is a great way to engage your employees, brand your company, and build your business. A significant number of years in business is […]

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