marketing strategy Archives - NU Marketing LLC

marketing strategy

February 20, 2020
Investing in Marketing and Business Development for AEC firms

The Importance of Investing in Marketing and Business Development (and Why AEC Firms Struggle to Do It)

  Marketing, business development, and sales aren’t usually the top priorities for an architectural, engineering, or construction firm. Most firms simply don’t have the expertise or […]
January 15, 2020
Generalist vs Specialist

Generalist vs. Specialist

Being a specialist or a niche firm in the architecture, engineering, or construction industry may be YOUR differentiating factor. If you have hurt your back and […]
October 15, 2019
5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

Marketing strategies aren’t typically at the top of the priority list for architects, engineers, or contractors… but they should be. A strong marketing strategy will help […]
May 8, 2019

nu marketing 5 year anniversary celebration – Rogers, Arkansas

One of the factors that can make an event memorable is actually something beyond anybody’s control: the weather. And it wouldn’t be a nu marketing celebration […]
January 23, 2019
Get_Published_Industry_Expert

Get Published – Be Perceived as the Industry Expert

The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our […]
January 10, 2019
architect_engineer_contractor_proposals

What the Client “Really” Wants to Know – The Art of Writing a GREAT Proposal

Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average, a proposal gets seen for 18 […]
December 17, 2018
Get Involved

Get Involved and Get Results

Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you can develop and foster relationships with […]
November 20, 2018

Article Publications

In the architecture, engineering, and construction world, being the industry expert helps improve your marketing and your brand perception. This doesn’t happen overnight; in fact, it […]
November 1, 2018
Marketing vs Business Development vs Sales

Marketing vs. Business Development vs. Sales – What’s the Difference?

In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018
Patience

Patience Pays Off

Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
September 1, 2018
Communication-Makes-or-Breaks

Communication: It Makes or Breaks Your Marketing

Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018

How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time

Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]

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