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marketing strategy
February 20, 2020
Marketing, business development, and sales aren’t usually the top priorities for an architectural, engineering, or construction firm. Most firms simply don’t have the expertise or […]
January 15, 2020
Being a specialist or a niche firm in the architecture, engineering, or construction industry may be YOUR differentiating factor. If you have hurt your back and […]
October 15, 2019
Marketing strategies aren’t typically at the top of the priority list for architects, engineers, or contractors… but they should be. A strong marketing strategy will help […]
May 8, 2019
One of the factors that can make an event memorable is actually something beyond anybody’s control: the weather. And it wouldn’t be a nu marketing celebration […]
January 23, 2019
The architecture, engineering, and construction industry is very technical to those outside of the industry. It’s our responsibility to educate our clients and prospects about our […]
January 10, 2019
Proposals are a lot of work. They cost you time and money, so they shouldn’t be taken lightly. On average, a proposal gets seen for 18 […]
December 17, 2018
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you can develop and foster relationships with […]
November 20, 2018
In the architecture, engineering, and construction world, being the industry expert helps improve your marketing and your brand perception. This doesn’t happen overnight; in fact, it […]
November 1, 2018
In the architecture, engineering, and construction industries, marketing, business development, and sales are typically all lumped into one word: marketing. Although these three areas are closely […]
October 28, 2018
Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When […]
September 1, 2018
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must effectively use all forms of communication: […]
August 29, 2018
Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business for a significant number of years […]