Marketing and business development require patience in almost every business. Architects, engineers, and contractors have long lead times when it comes to these two areas. When a successful, consistent marketing and business development plan are written and implemented, the sales cycle is shortened, yes — but it still requires a great deal of patience. This coming from one of the most impatient people, me, but I know with patience and consistency the results WILL occur!
There is no typical sales cycle for the design and construction industry. Some projects come to completion in six months while others can take ten years. Your relationships are the important piece to this, and staying in touch with past clients and current prospects is key. If you’ve targeted prospects, set up touch points throughout your marketing plan, and build these relationships, then the projects will come. Don’t sit back and wait — take steps every day to bring in the work. How do you eat an elephant? One bite at a time! Nothing valuable happens overnight. You are always setting up your firm for future success.
Having patience for your marketing and business development efforts to come together is easier said than done. You probably get distracted by many things in your business: customer calls, finishing up a set of drawings, insurance issues, and personal matters. Oh, and let’s not forget the daily firefighting that occurs in every business. You might put marketing and business development at the bottom of your priority list when it should actually be toward the top. Work on your plan and be patient.
If you have strategized with your team and assembled a great plan, then implement it, keep everyone accountable, and measure your success. Plan the work and work the plan! Measure your results and make sure you’re continually evaluating what you are doing. Make sure you are investing time, money, and resources in the right places. Then take a big gulp of patience to see you through to the fruits of your labor.
nu marketing is a strategic business and marketing planning company who can help take your company to the next level. We help all sizes of architecture, engineering, and construction firms with their marketing and business development services. Call or email us today to learn more.