Communication: It Makes or Breaks Your Marketing
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must... Read More
marketing strategy Posts
Top 3 Marketing Strategies for Architects, Engineers and Contractors
Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand... Read More
Four Steps to Building Your Marketing Strategy
In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should... Read More
Lights, Camera, Action: The Power of Video Marketing
In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and... Read More
Be Award Winning
There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around,... Read More
Change is Hard!
Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long... Read More
What’s All This Blogging About?
Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to... Read More
Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)
Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can... Read More
Be a Resource – Education Marketing
As an architect, engineer, or construction professional, you have the responsibility to educate your clients and prospects. It’s part of... Read More
Choose Wisely – Leadership is a Choice
Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at... Read More
Bring Home The Bacon
Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers,... Read More
ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits
Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business? ... Read More
Professional Headshots: Worth a Thousand Words… and Much More
Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer... Read More
Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm
Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer,... Read More
The Secret to Business Success is Marketing Consistency
The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes... Read More
Stand Out – Be Different
It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded... Read More
SWOT – Build Your Business Through a Simple Exercise
Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a... Read More
How Much Does Marketing Cost?
I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business.... Read More