Marketing collateral that backs the capabilities of your company will build more credibility with your clients and add value to them. It’s a leave-behind or something people can keep in order to contact you when they need your services.
Providing tangible materials is not a new marketing strategy. However, the concept, design and execution of your marketing collateral is worth revisiting periodically to make sure your company is getting the most out of your efforts. In an era where everything has gone digital, standout marketing pieces are critical to keep you top of mind. Standing out could be something as simple as the graphics or shape of the marketing piece to catch the eyes of your prospects and clients.
It is essential for your marketing collateral to be integrated and cohesive with all other aspects of your marketing plan. nu marketing can help assess your specific goals and budget to help you determine what types of marketing collateral will appeal to your company’s target audience. We then work to craft effective and professional-looking materials to support these goals and effectively promote your brand.
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Lindsay Young delivers on her promises and PKM Steel was pleased with her exceptional results. She completed brand perception surveys and collected client testimonials in which we can use on marketing materials. Because she knows the industry and has the connections, she was able to connect with our clients well. She is a talented, well versed marketing professional that we were happy to make the investment in.