Your business’s social media presence can make or break your brand. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media strategy as well. nu marketing can help you define your goals for social media, create (and curate) engaging content and manage your presence on the individual platforms. This includes graphics, videos, and content to be posted on your social media platforms.
We conduct a social media audit and develop a content calendar to stay on track with consistent posting on your platforms. Looking at all the platforms, we will also determine if it would be beneficial to establish a presence on any additional platforms that you aren’t currently using in your social media marketing.
In addition to social media management, nu marketing conducts LinkedIn Workshops to help train your staff on how to use LinkedIn for business development and marketing. LinkedIn is a fast-growing social media platform and is growing in popularity. It’s actually less of a “social” platform, but rather allows your employees to connect with clients and prospects in a professional business setting (versus a personal setting like Facebook or Instagram). LinkedIn is a powerful and underutilized marketing tool in the architecture, engineering, and construction industry. Connecting and engaging with clients, prospects, and industry partners keeps you top of mind.
There is such a gap between firms and their capabilities as it relates to social media marketing. Larger firms have a dedicated person who handles social media, while smaller and mid-sized firms usually have an office manager, administrator, or marketer (who often juggles many other tasks) oversee social media. Either way, there MUST be a strategy behind your social media efforts.
By partnering with nu marketing, you’ll be able to grow your outreach, engagement, and marketing on social media to help take your business to the next level!
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Hiring nu marketing to assist Navitas with our social media efforts was a great decision. Chief Difference Maker, Lindsay Young, has extensive background in the AEC Industry, so she just gets us and in turn has been able to meet our needs increasing our social media presence. We appreciate her efforts and personality she brought to our team.
