Sponsorships are an excellent opportunity for your business to gain visibility, credibility and goodwill. These are branding and advertisement opportunities to get your logo in front of your target audience. As an architect, engineer, or contractor, you probably receive many requests for sponsoring golf tournaments, school or hospital foundation events, chamber functions, non-profit fundraisers and client-focused associations and conferences. Your marketing plan should include the list of sponsorships you want to support each year, which should be targeted toward your clients and prospects.
A few ideas for getting involved in various events include helping at the registration table, sitting and watching a hole at a golf tournament, or passing out door prizes. Many times, by talking to the sponsorship entity/organizer, you can customize your own sponsorship. This is even more impactful, because you can create something unique to you with your company’s brand all over it.
Non-profits are always in need of sponsorships. They have a board of directors who are going to be exposed to your company. Perhaps you have a special place in your heart for a particular organization, because it’s had a direct impact on a family member or employee. It’s a great idea to support that organization, even though it’s not directly related to a client or prospect.
There are a plethora of opportunities out there, and it can be overwhelming to decide which ones make sense. You’ll actually receive a better return on your investment if you do 2-3 larger sponsorships rather than 15-18 smaller sponsorships. nu marketing can help you determine the right events to sponsor to maximize your company’s exposure and provide the best return. We also help negotiate those sponsorships as well ensuring you get the best return and exposure.
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I have known and worked with nu marketing for several years. They are true professionals with extensive knowledge of marketing and communication for the AEC industry. Lindsay’s, nu marketing, networking skills are excellent; she understands the value of relationships and assisting others. I appreciate her direct communication style and high energy level - both are a breath of fresh air. If you are looking for a marketing and communication expert for your firm, look no further.