Companies choose to invest in event marketing because it inherently generates new business and revenue opportunities. It builds relationships with clients and industry partners. The event provides an opportunity to connect with clients and prospects in a relaxed environment. You learn more about your clients and prospects in these types of environments. It builds camaraderie between clients and employees as well. These events can leave a lasting impression and showcase your company’s culture.
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We had Lindsay help us with our Company’s Annual Open House this year and she made it look easy… everything from setting the date, invitations (both cards and electronic), coordinating the food and drinks and generally being available for anything we needed. She was great and it would not have been possible without her!
Celebrating your employees is crucial to your business. Retention is instrumental to growing your business especially in today’s marketplace. It’s hard enough to find talent, let alone retain talent. Hosting employee events is much like client events and shouldn’t be taken lightly. Building team morale and celebrations into your culture is important for both recruiting and retaining employees. These company events may include employee recognition events, teambuilding activities, company picnics, attending a sports event, and many other celebratory events.
Firm anniversaries are another important yet often overlooked opportunity to engage your employees, brand your company, and build your business. Plan ahead and utilize the entire year to host anniversary events and create opportunities that celebrate your clients, projects and employees.
As you can imagine, organizing and managing all these events can quickly become overwhelming for a firm. There are many details involved in ensuring that an event runs smoothly and successfully. Regardless of the type of event you want to host, nu marketing can create a custom package to suite your specific needs and properly manage your next event from start to finish.