Project and company awards are a powerful and meaningful opportunity to commemorate and recognize the achievements of your company and individual team members. Marketing these awards bolsters your business development efforts as well.
Winning an award means your company receives an added layer of credibility. You not only say you do great work, but now you can prove it. Awards showcase your excellence and commitment to delivering outstanding projects. They serve as third-party endorsements that reassure prospects of your capabilities. A prestigious award can be a powerful catalyst in attracting new clients and partners. Beyond that, it can also help with recruiting future employees when you highlight award-winning projects.
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Working with Lindsay on our AGC of Kansas project awards for several years has been a success, and we’ve won our category award every year. Lindsay works with our team to assemble the project award package and asks great questions to put together the award winning submission. We’ve also hired Lindsay and nu marketing to help re-design our website and write content for the site. She has also assisted with our social media platforms. Lindsay is professional, dependable, and fun to work with. I would highly recommend Lindsay and nu marketing to any contractor, engineer, or architect looking for a marketing consultant.
In the competitive world of design and construction, gaining recognition among industry peers, competitors, architects, and engineers is vital. Winning an award places your firm at the forefront of industry excellence. This recognition can be leveraged for partnering with additional subcontractors and suppliers, because they want to be part of the winning team too!
There are a variety of workplace-related awards presented by Chambers of Commerce, business journals, local business newspapers, and industry associations (AIA, IIDA, ACEC, NSPE, AGC, DBIA, SMPS, ASHRAE, etc.). Along with this, many different project-specific awards exist too. These can be affiliated with an industry association or a market segment (historical, retail, education, etc.), so it’s beneficial to involve the project owner in the process. They are often aware of awards within their industry, so you can collaborate on the submission. This also gives you more opportunities to strengthen that relationship with an owner.
So, which awards should you pursue, how do you apply for them, and if you receive an award, how do you leverage this recognition? It’s not just about making sure you have all the required materials to submit for the award, but what you do AFTER that will maximize your efforts of the award. There are several tactics you can implement to maximize exposure for the company or project award. nu marketing will help you determine a strategy to be intentional with your award submissions and will assist with submission and management after you win the award.
