Ignore Your Competitors
Your competitors aren’t important. Just hear me out on this. You have created a firm that is unique to you,... Read More
market research Posts
Market Researching Your Competitors
Competitors. As an architect, engineer, or construction professional, you need to be aware of what your competitors are doing in... Read More
Use Secondary Research to Benefit Your Business
Marketing research plays an important role in your business’ success. I talked about primary research (perception surveys) in a previous... Read More
Find out What People Really THINK – Part 2
Discovering Your Brand Through Perception Surveys If you haven’t read Part 1 of this series, please click here. Brand perception... Read More
Find Out What People Really THINK – Part 1
Discovering Your Brand Through Perception Surveys It’s important to know where you stand with your customers and prospects in the... Read More
How Much Does Marketing Cost?
I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business.... Read More
Marketing Resources (Apps, Websites, Podcasts)
Business, Marketing, & Business Development Resources for Architects, Engineers, and Contractors We are all trying to find more time in... Read More
Client Surveys and Testimonials for AEC and Manufacturers
As an architect, engineer, contractor, or manufacturer, you must continually ask your clients for feedback. They have purchased your services... Read More