Networking is a Naughty Word
Networking is a naughty word in architecture, engineering, construction — most people cringe at the idea. Let’s approach networking from... Read More
client engagement Posts
Accountability for Seller-Doers
It’s important for a successful seller-doer to be able to be collaborative. If you’re responsible for marketing or business development,... Read More
Customer Service in 2021
Let’s talk about customer service in the AEC industry. We thrive on relationship building, and if we don’t deliver good,... Read More
nu marketing 5 year anniversary celebration – Rogers, Arkansas
One of the factors that can make an event memorable is actually something beyond anybody’s control: the weather. And it... Read More
Get Involved and Get Results
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you... Read More
How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time
Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business... Read More
Get Involved and Get Results
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you... Read More
Communicating Expectations
As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront... Read More
Be a Resource – Education Marketing
As an architect, engineer, or construction professional, you have the responsibility to educate your clients and prospects. It’s part of... Read More
Building Relationships = Building Profits
Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you... Read More
Networking 201 – Advanced Networker
Now that you are all well on your way to becoming a great networker you have learned that networking is... Read More
Celebrate All Year Long – Company Anniversary
A company anniversary is a great way to engage your employees, brand your company, and build your business. A significant... Read More
Creating Repeat Clients with Your Technical Staff
Operations has more control over business development and marketing than they ever have before. The technical experts in your firm... Read More
Christmas in July
Sounds like a great idea to me. I’m not talking about celebrating Christmas in July but wouldn’t that be a... Read More
Existing and Past Clients – Part 3 – Building Relationships
This is a 4-part series. Click here to read Part 1. Building relationships are hard but well worth the effort.... Read More
Part 1 – Relationship Building
Building relationships with clients and prospects can take years, but it’s well worth the investment. Building relationships with clients and... Read More
SMPS Marketer Feature: “Effective Event Networking”
The following nu marketing article was published in the December 2015 issue of the Marketer magazine by the Society for... Read More
Trade Show Strategies for Architects, Engineers, and Contractors
Trade Shows Strategies You don’t just show up… set up your booth…and pass out your business cards at a trade... Read More