Lindsay Young, Author at NU Marketing LLC

Lindsay Young

May 28, 2020
Starting With The End in Mind article

Starting With The End in Mind

Why would you start something with the end in mind? It might sound funny, but hear me out. In the design and construction industry, this is […]
May 9, 2020
Social Groups article

The Unspoken Rule of Social Groups

Have you ever been part of a group? I would bet that you have. All of us are parts of different groups whether it be business, […]
April 27, 2020
Running a business article

Running a Business Is Not Easy

Running a business looks a lot like being (and staying) healthy. Neither one of these things is easy. It takes strategy, time, and dedication. Having a […]
April 18, 2020
Ignore your Competitors

Ignore Your Competitors

Your competitors aren’t important. Just hear me out on this. You have created a firm that is unique to you, your clients, and your employees. You’ve […]
April 3, 2020
5 Things You Can Do With Extra Time

5 Things You Can Do With Extra Time

In today’s current business situation, there are LOTS of changes happening. Fortunately, our industry is considered essential and work is currently continuing, at least from a […]
March 18, 2020

What should I charge for consulting?

Consulting is hard regardless of the industry you are in. For architects, engineers, and contractors, it’s no different. You bring a wealth of knowledge to the […]
February 20, 2020
Investing in Marketing and Business Development for AEC firms

The Importance of Investing in Marketing and Business Development (and Why AEC Firms Struggle to Do It)

  Marketing, business development, and sales aren’t usually the top priorities for an architectural, engineering, or construction firm. Most firms simply don’t have the expertise or […]
January 31, 2020
Progress Beats Perfection

Progress Beats Perfection

Do you get bogged down with perfection? Are you waiting for it to be perfect? Although it’s important to make things right, making it or waiting […]
January 15, 2020
Generalist vs Specialist

Generalist vs. Specialist

Being a specialist or a niche firm in the architecture, engineering, or construction industry may be YOUR differentiating factor. If you have hurt your back and […]
December 2, 2019
Things Owners or Principals Should Do to Retain Top Talent

5 Things Owners or Principals Should Do to Retain Top Talent

Recruiting and retaining talent within the architecture, engineering, and construction industry is tough in today’s marketplace. Regardless of where you perform work, it’s a nationwide issue […]
November 2, 2019
5-Ways-to-show-your-value

5 Ways to Show Your Value

“Price is what you pay, value is what you receive.” Every day, as business owners, we must show our value. We show our value to our […]
October 15, 2019
5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms

Marketing strategies aren’t typically at the top of the priority list for architects, engineers, or contractors… but they should be. A strong marketing strategy will help […]

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