Do I Stay Or Do I Go? The Importance of a Go / No-Go Process
Do you continually battle with your staff on whether your firm should pursue a project? Having a process on how... Read More
Blog & News
Strategic Marketing & Business Blog
ABC of Arkansas – Merit Shop Volume 1 | 2018 – Finding and Retaining Talent
Finding and Retaining Talent: Marketing and Employee Recruitment Go Hand in Hand (Click here for the PDF Version) Finding great employees —... Read More
Interview Like There is No Tomorrow
Public speaking is the number one fear of most people. You’ve heard that before. Well, project interviews are one in... Read More
Social Media Guidebooks – How To
If you haven’t read the previous blogs on this topic, please click here. Social media can be time consuming and... Read More
Social Media Platforms
This is the second part to a three part series. Please click here to read the first blog. Last time... Read More
The Big Picture for Social Media
Social media is a wonderful and growing marketing tool for ANY business, but it can be tough to keep up... Read More
The Death of the Cold Call
Cold calls are probably the worst thing about sales. As architects, engineers, and construction professionals, the sales experts tell us... Read More
Be a Resource – Education Marketing
As an architect, engineer, or construction professional, you have the responsibility to educate your clients and prospects. It’s part of... Read More
Marketing and Employee Recruitment go Hand in Hand
Finding great employees — and even good employees, for that matter — is challenging for the architecture, engineering, and construction... Read More
Choose Wisely – Leadership is a Choice
Leadership is a choice. One can choose to be a leader or a follower. It doesn’t matter your position at... Read More
Use Secondary Research to Benefit Your Business
Marketing research plays an important role in your business’ success. I talked about primary research (perception surveys) in a previous... Read More
Bring Home The Bacon
Times are really good right now for the design and construction industry. Many markets and industries are keeping architects, engineers,... Read More
ABC of Arkansas – Merit Shop Volume 6 – Strategic Marketing Increases Your Profits
Strategic Marketing Increases Your Profits (Click here for the PDF Version) Do you have a plan to grow your business? ... Read More
Professional Headshots: Worth a Thousand Words… and Much More
Photographs featuring people visually communicates your culture and helps clients and prospects connect with your firm. Having a professional photographer... Read More
Find out What People Really THINK – Part 2
Discovering Your Brand Through Perception Surveys If you haven’t read Part 1 of this series, please click here. Brand perception... Read More
Find Out What People Really THINK – Part 1
Discovering Your Brand Through Perception Surveys It’s important to know where you stand with your customers and prospects in the... Read More
If It Doesn’t Challenge You, It Doesn’t Change You
Are you scared? Do you push yourself each day to do something that challenges you? You should! It doesn’t have... Read More
Making Smart Sponsorship Investments in Your Architecture, Engineering, or Construction Firm
Spending money on sponsorships can quickly get out of hand if you don’t have a plan. As an architect, engineer,... Read More