The Secret to Business Success is Marketing Consistency
The secret to successful marketing is consistency. Marketing doesn’t happen overnight or even in a couple of months. It takes... Read More
Blog & News
Strategic Marketing & Business Blog
Knock it Out of the Park with These Client Interview Presentation Recommendations
As architects, engineers, and contractors, we interview for the “next big project” for our team to work on. We are... Read More
Stand Out – Be Different
It’s hard to stand out in today’s busy business world. So many of our clients and prospects are getting bombarded... Read More
SWOT – Build Your Business Through a Simple Exercise
Assembling a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis is a useful component to any strategic business plan and a... Read More
Building Relationships with Industry Partners
In our previous two blogs, we talked about relationships with clients, prospects, and co-workers. Those aren’t the only business relationships... Read More
Building Relationships Inside Your Organization
Relationships are important within your organization. Building relationships with co-workers can be and should be part of every job description... Read More
Building Relationships = Building Profits
Building relationships in your profession is the foundational key to your overall success. There are many types of relationships you... Read More
Networking 201 – Advanced Networker
Now that you are all well on your way to becoming a great networker you have learned that networking is... Read More
Networking 101: Back to the Basics
Networking is not about selling. Instead, networking is about building relationships and trust. It’s easy to get caught in the... Read More
How Much Does Marketing Cost?
I hear this question all the time. How Much Does Marketing Cost? Marketing costs are an investment in your business.... Read More
Stay Focused In Your Day
Today’s mantra is to, Keep Your Eye on the Prize. Stay Focused! Focusing is tough and proves to be challenging... Read More
Celebrate All Year Long – Company Anniversary
A company anniversary is a great way to engage your employees, brand your company, and build your business. A significant... Read More
Marketing is a Necessity Not a Luxury
Marketing is one important key components to running a successful business. Companies cannot see growth unless they invest in their... Read More
Creating Repeat Clients with Your Technical Staff
Operations has more control over business development and marketing than they ever have before. The technical experts in your firm... Read More
SMPS Marketer Featured: Three Marketing Plan Must-Have Characteristics
Photography is an Important Part of Your Marketing
Photography is an important part of your marketing. You are designing and building beautiful offices, hospitals, schools, and retail spaces.... Read More
Christmas in July
Sounds like a great idea to me. I’m not talking about celebrating Christmas in July but wouldn’t that be a... Read More
3 Characteristics Needed for a Marketing Plan
As a leader of your firm, you are held personally responsible for the overall success of the firm. For this... Read More