nu marketing At The SMPS Virginia Conference
I recently attended the SMPS Virginia Conference in Norfolk, VA. Bonus, I had never been to this city! What a... Read More
Blog & News
Strategic Marketing & Business Blog
AEC Marketing Best Practices
Architecture, engineering, and construction marketing is different than product marketing. The marketing, business development, and sales cycle is much longer... Read More
Interview Presentations Don’t Have to Be Scary
My husband is a superintendent for a large commercial construction company and occasionally participates in project interviews. This may not... Read More
Networking is a Naughty Word
Networking is a naughty word in architecture, engineering, construction — most people cringe at the idea. Let’s approach networking from... Read More
SMPS Southern Regional Conference 2022 Highlights
I recently attended the SMPS (Society for Marketing Professional Services) Southern Regional Conference in Oklahoma City, OK. Almost 300 architecture,... Read More
The Importance in Website Security and Hosting
You might remember the GoDaddy commercials from several years back that aired during the Super Bowl. You might have even... Read More
Building Arkansas Featured: Young offers ACEC/A a nu perspective
If you’ve noticed you’re getting more timely and informative emails from ACEC/A, and you’ve seen more social media posts about the... Read More
Writing Your 2022 Marketing Plan for Your Architecture, Engineering, or Construction Business
2022 is right around the corner. It doesn’t seem possible, but it will be here before we know it. Have... Read More
SMPS Marketer Featured: Virtual Business Development
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks... Read More
Strategic Marketing Plans for Architects, Engineers, and Contractors
Strategic Marketing Plans (Updated 2021) In the design and building industry, strategies are used for designing, engineering, and constructing projects.... Read More
Following Up With Past Clients
Following up with past clients is an easy way to generate work and find referrals. Pick up the phone, send... Read More
Let’s Talk About Emails
How much time do you think you’ve spent lost in your email that could have been spent working with clients... Read More
Meetings, Meetings…and More Meetings
We’ve all seen the ‘that meeting could have been an email’ meme and giggled to ourselves, understanding this feeling all... Read More
Networking Now
What does networking in 2021 actually look like? We all know 2020 looked drastically different from our ‘normal’. We all... Read More
Strategic On-Call Proposal Development
Firms should use on-call proposals as a strategic marketing and business development tool to get in front of new clients.... Read More
Accountability for Seller-Doers
It’s important for a successful seller-doer to be able to be collaborative. If you’re responsible for marketing or business development,... Read More
SMPS Marketer Featured: Successful Virtual Trade Show Ideas
Successful Virtual Trade Show Ideas In person trade shows are non-existent right now, and will be for awhile. After the... Read More
Leveraging Past Clients
In today’s business environment it can be very challenging to meet new contacts and network. While finding new leads may... Read More