Customer Service in 2021
Let’s talk about customer service in the AEC industry. We thrive on relationship building, and if we don’t deliver good,... Read More
Blog & News
Strategic Marketing & Business Blog
Starting With The End in Mind
Why would you start something with the end in mind? It might sound funny, but hear me out. In the... Read More
The Unspoken Rule of Social Groups
Have you ever been part of a group? I would bet that you have. All of us are parts of... Read More
Running a Business Is Not Easy
Running a business looks a lot like being (and staying) healthy. Neither one of these things is easy. It takes... Read More
Ignore Your Competitors
Your competitors aren’t important. Just hear me out on this. You have created a firm that is unique to you,... Read More
5 Things You Can Do With Extra Time
In today’s current business situation, there are LOTS of changes happening. Fortunately, our industry is considered essential and work is... Read More
What should I charge for consulting?
Consulting is hard regardless of the industry you are in. For architects, engineers, and contractors, it’s no different. You bring... Read More
The Importance of Investing in Marketing and Business Development (and Why AEC Firms Struggle to Do It)
Marketing, business development, and sales aren’t usually the top priorities for an architectural, engineering, or construction firm. Most firms... Read More
Progress Beats Perfection
Do you get bogged down with perfection? Are you waiting for it to be perfect? Although it’s important to make... Read More
Generalist vs. Specialist
Being a specialist or a niche firm in the architecture, engineering, or construction industry may be YOUR differentiating factor. If... Read More
Leaders Need to Rest
As we kick off a new year, it’s a time of reflection, but it’s also a time to look forward.... Read More
5 Things Owners or Principals Should Do to Retain Top Talent
Recruiting and retaining talent within the architecture, engineering, and construction industry is tough in today’s marketplace. Regardless of where you... Read More
5 Ways to Show Your Value
“Price is what you pay, value is what you receive.” Every day, as business owners, we must show our value.... Read More
5 Reasons Why Marketing Strategies are Difficult for Architecture, Engineering, and Construction Firms
Marketing strategies aren’t typically at the top of the priority list for architects, engineers, or contractors… but they should be.... Read More
5 Reasons to Consistently Update Your Website
Updating your website is a critical piece to marketing your firm. Most prospects and potential employees go to your website... Read More
5 Techniques to Elevate Your Personal Brand
Personal branding will help you in both your professional and personal life. You communicate your brand every time you interact... Read More
5 Characteristics to Develop Meaningful Connections in Business
Making connections in business can be challenging, and many people aren’t sure what the right steps are to make those... Read More
5 Primary Benefits of Utilizing LinkedIn for Your Business
LinkedIn can be a very powerful tool if you know how to maximize its potential for your network and your... Read More