Social Media Strategy – A Road Map to Success
Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together... Read More
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Strategic Marketing & Business Blog
Social Media Strategy – A Road Map to Success
Social media platforms have become a bigger component of the architecture, engineering, and construction marketing plan — but putting together... Read More
Communication: It Makes or Breaks Your Marketing
Communication is a key component of your marketing plan. In order to successfully market to your target audience, you must... Read More
How to Maximize Your Firm’s Anniversary, One Puzzle Piece at a Time
Firm anniversaries are a great way to engage your employees, brand your company, and build your business. Being in business... Read More
Top 3 Marketing Strategies for Architects, Engineers and Contractors
Marketing strategy is vital to the growth of your architectural, engineering, or construction firm. Without marketing, you will not expand... Read More
Four Steps to Building Your Marketing Strategy
In the building industry, strategies are used for designing, engineering, and constructing projects. The marketing and business development plans should... Read More
Get Involved and Get Results
Connecting with your prospects and clients is important and should be part of your marketing strategy. Through client associations, you... Read More
Be the Industry Expert – Conference Presentations
Presenting at conferences and association meetings is a powerful way to market your firm. These are places where attendees are... Read More
Architecture, Engineering, and Construction Employee Surveys
Best Place to Work Employee surveys — whether conducted internally or by a third party — help build employee morale,... Read More
Lights, Camera, Action: The Power of Video Marketing
In today’s world, videos are a very powerful and ever-growing marketing tool. Entertaining and educating people through video can and... Read More
Be Award Winning
There are many awards programs for the architecture, engineering, and construction industry. It seems like every time you turn around,... Read More
Effective Email Communication – Part 3 of 3 – Email Communication Tips
In our previous blogs (found here and here), we talked about the concept of effective email communication and managing your... Read More
Effective Email Communication – Part 2 of 3 – Managing Your Inbox
In our previous blog, we talked about effective email communication which parlays into this blog, “Managing Your Inbox.” If you... Read More
Effective Email Communication – Part 1 of 3
Communication is important in both our personal and professional lives. It can be challenging with the different preferred methods of... Read More
Change is Hard!
Change is hard. Really hard. It’s even harder when you’ve been in the routine of doing something for a long... Read More
What’s All This Blogging About?
Writing! Blogging! Content marketing! The number one reason to implement content marketing within your strategy is to drive traffic to... Read More
Communicating Expectations
As an architect, engineer, or contractor, you must communicate clear and concise expectations to your client. Setting these expectations upfront... Read More
Tracking Client and Prospect Opportunities – Customer Relationship Management (CRM)
Data is great when you can easy produce a report or quickly retrieve the information you are looking. Data can... Read More