Existing and Past Clients – Part 3 – Building Relationships
This is a 4-part series. Click here to read Part 1. Building relationships are hard but well worth the effort.... Read More
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Strategic Marketing & Business Blog
Six Easy Steps to Bringing Work in The Door – Part 2 – Building Relationships
Building relationships are hard but well worth the effort. You must pick up the phone, send an email, send a... Read More
Part 1 – Relationship Building
Building relationships with clients and prospects can take years, but it’s well worth the investment. Building relationships with clients and... Read More
SMPS Marketer Feature: “Effective Event Networking”
The following nu marketing article was published in the December 2015 issue of the Marketer magazine by the Society for... Read More
Employee Recruiting and Retaining Regarding Marketing
Marketing isn’t just for your customers. It’s also for your employees. That sounds strange, but it is imperative to focus... Read More
Architecture, Engineer, and Contractor Marketing Budgets
It’s that time of the year to start putting your 2016 marketing budget and plan together. (More on the marketing... Read More
60 Day LinkedIn Challenge
LinkedIn is a very powerful and underutilized tool in the architectural, engineering, and construction industry. By taking advantage of this... Read More
Strategic Planning…What’s the Point?
Often times I hear about employees struggling to define or execute their professional roles effectively, on the flip side owners... Read More
Recruiting and Retaining Employees is All About Engagement
The process of recruiting and retaining employees is imperative for any business, large or small. There is a correlation to... Read More
Write a Compelling Elevator Speech So People Ask Questions
An elevator speech should be something engaging yet mysterious. It’s your sixty to ninety second infomercial about your company, or... Read More
This is NO Joke: Preparing for a Conference Requires a Plan
Preparing for a conference isn’t an easy task. You know you are going to be out of the office for... Read More
Trade Show Strategies for Architects, Engineers, and Contractors
Trade Shows Strategies You don’t just show up… set up your booth…and pass out your business cards at a trade... Read More
Client Surveys and Testimonials for Architects, Engineers, and Contractors
As an architect, engineer, or contractor, you must continually ask your clients for feedback. They have purchased your professional services... Read More
Utilizing Client Engagement Wisely
Client recruiting and retaining are important for every business, and taking the right steps will ensure you have continued business... Read More
Good Photography is an Extension of Your Brand
Whether you believe it or not, people make an opinion about your company in about three seconds and many times... Read More
Tips to Networking Like a Rock Star
Don’t you want to learn and grow by helping others get to the top? Business networking is all about giving... Read More
Branding Your Service Business – It’s So Much More Than a Logo
Branding is so much more than a logo or business card. It’s a reflection of everything you do as a... Read More
Are you Communicating and Building Trust with Your Team?
Communication is important in any organization but what exactly is communication. As defined by Merriam-Webster’s online dictionary, communication is the... Read More