nu marketing Approach

For additional information on each step, please see the 5 steps below the infographic.

nu_marketing_approach_pg2_1024

Step 1 – Marketing Audit >>

  • Determine gaps and overlaps
  • Investigation of successes and failures
  • Answer specific questions

Step 2 – Brand Perception Surveys >>

  • Gather primary research
  • 10 to 15 targeted questions
  • Capture satisfied client testimonials

Step 3 – Business Development and Marketing Plan >>

  • Written strategic business development and strategic marketing plan with SMART goals (specific, measurable, action-oriented, results-driven, and timely)
  • Set annual business development and marketing budget

Step 4 – Implementation of Marketing Plan >>

  • Implementation of Strategic Business Development and Strategic Marketing Plan and Budget
  • Prioritize and implement plan

Step 5 – Evaluation of Marketing Plan >>

  • Evaluate the effectiveness of the plan
  • Monitor progress
  • Adjust plan